chapter 3 mcqs marketing management 13th edition by kotler

What is the marketing objective of nonbusiness organisations? The main problem with using a market test is that it is usuallyģ0. The forecasting method that is least dependent on historical data isĢ9. Which sales forecasting technique would generally be most suitable for estimating the sales of a new product?Ģ8. The forecasting method that uses the firm’s historical sales data in an attempt to find patterns in the firm’s sales volume over time isĢ7. The marketing audit does all the following exceptĢ6. In the absence of_ pricing remains a flexible and convenient way to adjust the marketing mix.Ģ5. Which of the following pricing methods is used most often by retailers?Ģ4. If Pepsi sets the price of its six pack to match exactly the price of Coca-Cola’s, Pepsi is using a _ pricing method.Ģ3. _ pricing is possible when a firm is able to reduce its manufacturing costs at a predictable rate through improved methods, materials, skills, and machinery.Ģ2.

Charging more for a soft drink in a vending machine than in a supermarket is an example of:Ģ1. This approach necessitated heavy expenditure for which one of the following promotional mix elements?Ģ0. In its introduction of Stain master Carpets, DuPont used a pull policy. (d) promotes the product to wholesalers only.ġ9. (c) promotes the product to retail stores only. (b) promotes only to the next 1 marketing institution down the marketing channel. If a pull policy is to be used in promoting a product, the firm When a toy manufacturer advertises a product on Saturday-morning television and tells children to ask for the product at their favourite toy shops, it is implementing a _ policy in its promotion mix.ġ8. An activity and/or material that offers added value or incentive to resellers, salespersons, or consumers is:ġ7. Which promotion mix ingredient costs considerably more than advertising to reach one person but can provide more immediate feedback?ġ6. Gotts Hardware holds a large stock of these items and it faces major ethical decisions with regard to the _ issue.ġ5. Following a hurricane, a tremendous demand for gas-powered generators occurs. With regard to ethical behaviour, this situation relates most closely to:ġ4. As a media buyer for the Angelo Agency, Sheila knows that no one ever checks to see if her phone calls are business related or personal. As a new employee, John is most likely to look to which one of the following to learn the ethical culture of his new organisation?ġ3. Kevin’s consideration about reporting this practice to top management involves ethical decisions with regard to:ġ2. Kevin noticed that when Alice weighs tomatoes at the checkout counter, she regularly leans on the scale. This causes her to question the_ of the people involved.ġ1. She is told that marketing just wanted to stretch the truth a little to improve sales. She asks why the document says materials are transmitted in under five seconds when the development specifications state that the machine takes ten seconds to transmit a page. As Shelly looks over the literature for the new fax machine her firm is about to introduce, she calls in the author of the material. (d) are usually attributed to problems with order processing.ġ0.

Chapter 3 mcqs marketing management 13th edition by kotler